Case study
From flat creative to a tracked, converting Meta account.
Coffee Ghar needed real bookings for their barista and bakery classes, not just reach. We rebuilt the account around messaging conversions.
coffeeghar.vividh
Coffee Ghar needed real bookings for their barista and bakery classes, not just reach. We rebuilt the account around messaging conversions.
Best-performing campaign: 107 conversions at $0.27 cost per result. Total spend was not captured for this engagement, so no spend or ROAS figure is shown. We only publish numbers we have verified.
Coffee Ghar wanted to fill their barista and bakery classes and drive interest in a festive offer. They needed people to actually message and book, not just see a post. Reach on its own was not the goal.
Three Meta campaigns (Barista Class, Bakery Class, and a Teej festive offer), geo-targeted to the local audience and optimized for messaging conversions. The goal was real conversations, not vanity reach.
Illustration: a sample reporting view.
Original photo and video creative shot for each campaign, with the campaign structure and targeting built and managed end to end on Meta. Creative was tested and rotated as the data came in.
218,228 impressions, 94,046 people reached, a 2.74% click-through rate, and 178 real messaging conversions. The best-performing campaign reached 107 conversions at $0.27 per result.
Figures verified from the Meta account.
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