Field notes

What we're learning running AI-augmented ad accounts.

Short, practical write-ups from live accounts — what worked, what we changed our mind about, and the honest parts of using AI in paid media.

All Meta Ads Google Ads Paid Ads PPC

Email open rates tell the truth. Ads either work or they really don't. Why December strips marketing down to what actually matters.

Welcome to the world of paid advertising, where everyone's yelling, "It depends!"

"Why is no one buying?" followed by "I boosted the post, isn't that the same thing?" Well it's not.

With memes, mistakes, and money at stake — the real truth about Pay Per Click.

A simple approach that actually gets results. No fluff, just what works.

Next step

Let's look at what's possible.

Tell us about your brand, where you are now and where you want to go. We'll tell you honestly whether we can help.