Author: Jyotsana Ale
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Why December Is the Most Honest Month in Marketing?
December has a funny way of exposing things. Not in a dramatic way. More like a quiet, uncomfortable honesty. Email open rates tell the truth. Ads either work or they really don’t. Social posts stop getting polite engagement from people who were never going to buy anyway. And honestly, I kind of love it. Because…
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Google Ads vs Meta Ads: Which One’s Right for You?
Okay, so you’ve got a business. Maybe you’re selling cool handmade candles, or maybe you run a SaaS tool that saves people hours of work each week. Either way, you know it’s time to run some ads. But the question is, Google Ads or Meta Ads? Well you guys welcome to the world of paid…
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Why eCommerce Brands Struggle with Meta Ads?
Let’s be real. If you’ve ever run Meta Ads for your eCommerce brand, chances are you’ve stared at your screen wondering: “Why is no one buying?” followed by “I boosted the post, isn’t that the same thing?” Well it’s not! Meta Ads (aka Facebook and Instagram Ads) can feel like that one mysterious gym machine…
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What is PPC and how it works for SaaS/eComm?
…with memes, mistakes, and money at stake. Let’s start with the real truth: PPC sounds like a finance term you nod along to in meetings but secretly Google later. (“Pay Per Click… okay, yes, I totally knew that.”) But once you actually get it, PPC is like the friend who only asks for money after…
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How I Build a Google Ads Campaign for SaaS Clients?
A simple approach that actually gets results. When I started running Google Ads for SaaS businesses, I realized most of them either overcomplicate things or don’t fully understand what’s needed to get actual signups, or demos. So I decided to stick to a method that’s easy, focused, and conversion-driven. In this blog, I’ll walk you…
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