Google Ads vs Meta Ads: Which One’s Right for You?

Okay, so you’ve got a business. Maybe you’re selling cool handmade candles, or maybe you run a SaaS tool that saves people hours of work each week. Either way, you know it’s time to run some ads.

But the question is, Google Ads or Meta Ads?

Well you guys welcome to the world of paid advertising, where everyone’s yelling, “It depends!”

Let me tell you how it’s like,

First things first, what’s the vibe of each platform?

• Google Ads is like that friend who waits for you to ask a question, then gives you exactly what you need.
• Meta Ads (Facebook/Instagram) is like the friend who walks in, shows you something cool you didn’t know you needed, and now suddenly you want it.

So, if someone’s actively searching for “best budget project management tool,” Google’s your guy. If they’re just scrolling Instagram and see a reel of your sleek tool saving someone’s chaotic Monday? That’s Meta doing its job.

So what’s better? It depends on your goal.

Want to get in front of people already looking for what you offer? Go Google.

Want to build awareness or get discovered while people scroll? Go Meta.

For example:

• My friend with a skincare brand killed it with Meta because visuals = everything.
• But another friend who books private chefs for events? Google helped her get hot leads who were actively searching.

What about cost?

Honestly? It varies. I’ve seen Meta cost way less per 1,000 views (CPM), which makes it great for testing. But Google’s clicks often convert better because people are already in “buy” mode.

Here’s what I usually say:

• Start small on both if you can.
• Track what works.
• Double down.

Working on something creative

• Meta loves pretty stuff. Think carousels, videos, UGC (user-generated content).
• Google likes clean headlines and solid keywords. You don’t need flashy videos, just a sharp message.

Also: Meta’s algorithm can be moody. One week it loves you. The next week? Crickets….. Google? More steady, but you’ll pay for that consistency.

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So guys, if you’ve got time and visuals, Meta is fun to play with. If you’ve got clear intent from buyers, Google is a no brainer.

But the magic? Honestly? It’s often in using both. A little brand spark on Meta, a little intent capturing power on Google. That’s how most brands grow sustainably these days.

Hope that cleared things up a bit. If you’re feeling lost or don’t want to waste budget testing blindly come say hi at theadure.com or contact me or just comment down your queries!