Let’s be real. If you’ve ever run Meta Ads for your eCommerce brand, chances are you’ve stared at your screen wondering: “Why is no one buying?” followed by “I boosted the post, isn’t that the same thing?” Well it’s not!
Meta Ads (aka Facebook and Instagram Ads) can feel like that one mysterious gym machine you sort of know what it does, but one wrong move and everything just hurts an you’ll be just spending your money.
So why do so many eComm founders struggle?
The number one reason is boosting posts and hoping for the best.
Boosting is the gateway drug to ad spend addiction. You hit “boost,” Meta promises magic, and suddenly you’ve spent $100 for likes from bots in Yemen. Bleh…!
What you can do here is use Ads Manager. It’s where the real strategy lives like audience targeting, placements, objectives, and custom creatives.
Another one here is targeting everyone!
“I want everyone to see my ad!” That’s sweet. And expensive ofcourss!!
Trying to target everyone often leads to low engagement and high costs. Without specific targeting, your ads get lost in the noise.
How can we fix this? Start with narrowed interests. Test 1–2 audience segments use lookalike audiences based on website visitors or purchasers.. And always always always…exclude people who just purchased. Don’t be that brand who keeps saying “Buy now” after we already bought. Rude.
Here’s another one and you should know, Ugly Creatives!
Listen, I know you made that Canva graphic at 2AM and a dream. But it’s not working. No hate intented to the Canva users out there I mean I am myself a great fan of Canva and it’s user friendly interface but for ad creatives and all you should get a professional look slash help from a designer go for it! If it looks like a high school project, Meta users will scroll faster than you can say ROAS.
Use clean, product-focused images or videos. User generated content works. And headlines that stop the scroll like, “Still using boring socks? Fix that.” Humor wins always and that’s what keeps the people interested in your content!
Another one is expecting a sale from the first click!
Would you marry someone after one DM? No right? Then why expect a $99 sale from a first time ad viewer?
What you can do here is, warm up your audience. Run awareness and engagement campaigns first. Retarget visitors. Build trust. Then sell. Meta Ads are a relationship, not a vending machine.
This is the one thing that most people miss i.e NOT CHECKING THE NUMBERS!!
Metrics matter. If you don’t know your CTR, CPA, ROAS, and how many acronyms are too many acronyms, you’re flying blind.
Please, learn the basics. Use Meta’s built in reporting. And if you’re over it? Hire someone like Adure. We track what matters and ditch what doesn’t.
Meta Ads aren’t broken. They’re just misunderstood. With the right targeting, creative, and funnel, they can absolutely crush it for your eComm brand.
So if you’re tired of guessing and ghost clicks, maybe it’s time for a smarter approach.
Let Adure help you! Stop wasting your time and start with a professional help.
theadure.com 
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